As a small business owner, it’s important to stay ahead of the curve when it comes to marketing. Video marketing has exploded in recent years, and it’s not hard to see why. With platforms like YouTube, Vimeo, and TikTok gaining massive audiences, video has become an essential part of any marketing strategy. Smart Cow Marketing has provided some key reasons why every small business owner should be doing video marketing now.
Boosts brand awareness
Video marketing is a powerful tool for building brand awareness. A well-crafted video can communicate your brand’s unique selling points and engage your target audience. By leveraging platforms like YouTube and social media channels, you can reach a wider audience with your video content and increase brand visibility.
Helps to increase conversion rates
Video marketing can play a key role in converting leads into paying customers. A study by Hubspot found that including video on a landing page can increase conversion rates by up to 80%. By incorporating compelling video content, you can capture your audience’s attention and guide them towards making a purchase or booking an appointment.
Improves SEO
Google owns YouTube, which means that video can have a significant impact on your search engine rankings. By publishing video content on YouTube and embedding it on your website, you can improve your SEO (Search Engine Optimisation) and drive more traffic to your website. Keyword-rich video descriptions and titles can also help you rank higher in search engine results pages.
Demonstrates expertise
Video is an effective medium for demonstrating your expertise and building trust with your audience. By creating educational or ‘how-to’ videos that address your audience’s pain points and offer solutions, you position yourself as a thought leader in your industry. This can lead to increased trust and loyalty, which can ultimately translate into more business.
Engages mobile audiences
With more than half of all online traffic coming from mobile devices, it’s important to optimise your marketing efforts for mobile. Video is the ideal medium for engaging mobile audiences and keeping them on your website longer. Mobile users are more likely to watch videos than read text, so incorporating video into your marketing strategy can help you retain mobile users and potentially grow your customer base.
Cost-effective
Contrary to popular belief, video marketing doesn’t have to be expensive. With advancements in technology and video editing software, there are many cost-effective options for producing high-quality video content. Whether it’s using your smartphone to shoot DIY-style videos or hiring a freelance videographer, there are options for every budget.